Overview
Kanji is a no-code NFT platform for brands (Gucci, museums, etc.). The minting process was intimidating too much technical jargon, too many choices upfront. I owned the minting flow and dashboard as freelance designer, 1.5 years.
Challenge
Non-technical brand managers shouldn't need to understand blockchain to launch an NFT collection. But hiding the complexity entirely was equal to losing control. Balance : make it simple, not simplistic.
Approach
Addressed terminology anxiety : Users feared crypto language. Problem wasn't the product; we explained too much.
Progressive disclosure : Simple steps first (upload artwork), technical details in optional modals. Happy path stays simple.
Changed one label : "Metadata file" → "Spreadsheet with artwork details." Improved success from 38% → 94%.
Designed error states : Explained problems in plain language, not crypto jargon.
Learnings
